Why is ToughStuff a Social Enterprise?
ToughStuff is a social enterprise – a ‘triple-bottom-line’ business with social, environmental and financial outcomes. It is set up as a company in order that its social
and environmental purposes are more readily achieved.
Business principles
• We’re run with the efficiency and competitiveness of a business
• We operate with the flexibility to adapt to evolving market conditions
• We don’t have to rely on donations or fundraising, though they increase our growth potential
• Business systems of accountability and expectations of performance require us to deliver and be successful
Recruiting
• A commercial entity often has a greater ability to recruit high-calibre personnel
Reduced restrictions
• Charities can have restrictions on trading that would limit operations
• Charities can be restricted on their ability to borrow or raise funds or to buy other companies
Greater capacity to scale
• A business is able to gain the scale that would not be possible from the aid and development approach of an international charity
• A business can also operate with greater pace









